Fitzdares
EXCELLENCE NEVER RESTS on its laurels. Pedigree and quality of service are all well and good; but if they fail to move with the times, they count for little in an ultra-competitive world. The ability to innovate while upholding traditional values is the characteristic shared by every one of the businesses in this book. It certainly accounts for Fitzdares’ reputation as Britain’s premier telephone and digital bookmaker.
Whether it be at the racecourse or on the cricket pitch, camaraderie is the essence of sportsmanship. It’s at the heart of this bookie’s ethos and has been since its earliest incarnation as T Guntrip, founded way back in 1882. Free to join, Fitzdares has in recent years embraced technology without forsaking the all-important personal touch. The result is a client experience akin to that provided by a top private bank. When you call a member of the Fitzdares team, you are speaking to a kindred spirit, not an answering machine. You’re as likely to find yourself chatting about the pros and cons of the metric system (read: Brexit) as you are to be making a wager on the outcome of anything from a horse race to a mayoral election. What’s more, it’s as easy to place a bet via email or text as it is over the phone. And if even that’s too much ‘contact’ for you, the cutting-edge but user-friendly Fitzdares app is a doddle to use.
See also: The Fitzdares Club
