William Wolfe
This morning
What to do in London this morning: a Morning Reviver at D.R. Harris, then kippers at The WolseleyThe only coffee shop I’d happily die in: Bar Italia, SohoBest pub on the planet: The Golden Lion, Osmotherley. Don’t tell anyoneShirt shopping is strictly observed in the morningDog-friendly hotel of the week: Chewton Glen (mind the weight limit)The best sausage in London: Jago’s, ChelseaWhat to do in London this morning: a Morning Reviver at D.R. Harris, then kippers at The WolseleyThe only coffee shop I’d happily die in: Bar Italia, SohoBest pub on the planet: The Golden Lion, Osmotherley. Don’t tell anyoneShirt shopping is strictly observed in the morningDog-friendly hotel of the week: Chewton Glen (mind the weight limit)The best sausage in London: Jago’s, Chelsea

About Mr William Wolfe

This is Mr William Wolfe (and his dog Broomhilda IV).

Mr William Wolfe writing at his desk overlooking Piccadilly, his whippet beside him

Writer, luxury brand consultant and flâneur, Mr William Wolfe has a rare talent for fixing most things quickly, quietly and well.

In 2021 he published the Guide to Excellent Living in London. He is also the Members’ Club correspondent for The Gentleman’s Journal, where he writes now and then on food, soft furnishings and French wine.

Over thirty years, and a little over five million pounds of expense account, he has learnt where to sleep, what to order and which doorman to tip. This site is where he writes it all down.

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the brand consultant

Over thirty years he has worked with a number of distinguished names, listed here in a very particular order

  • The PembrokeClub Director
  • LVMHWines, spirits and watches
  • Birley ClubsRelaunch of Annabel’s
  • Tiffany & Co.Strategy
  • MarbleBoard member
  • VogueThe Vogue BAFTA event
  • Goodwood Sporting EstateStrategy
  • Eastnor CastleStrategy
  • Victoria’s SecretUK show
  • J.CrewUK launch
  • PirelliReimagining the Calendar
  • Peloton & LululemonUK launches
  • French Connection GroupGlobal CMO through a major rebrand and period of growth
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do contact us

Engage with Mr Wolfe’s office via the emailing of information, or discourse with Mr Wolfe on WhatsApp.