Cubitts
SOMEWHERE BETWEEN MEDICINE and fashion there’s optometry. With its eye (forgive the obvious pun) on the latter, but not at the expense of the former, is Cubitts. One of the newest companies in this book, yet thoroughly grounded in the rich heritage of British, and specifically London, craftsmanship, it takes its name from the family of early-19th-century builders behind some of the most prestigious streets and squares in the capital. It should come as no surprise that Cubitts is the go-to firm for today’s ‘starchitects’, as well as celebrities and media types whose faces – and therefore glasses – are familiar from page and screen.
One of a number of branches of Cubitts across the city, the Jermyn Street atelier is geared towards the traditional as well as the trendy, with an emphasis on bespoke frames that can be customised to meet the demands of an elite clientele prepared to pay for the best materials, the best design and, most importantly, the best service. Here, one is guaranteed highly personal attention from a small but dedicated in-house team that sees the relationships it enjoys with its regulars as a journey. Just as each journey unfolds in stages, so good client care is less about the immediate transaction and more about the reliability and continuity that should define any business in which frequent check-ups are a must.
See also: Drake’s, Norton & Sons
