William Wolfe
This morning
What to do in London this morning: a Morning Reviver at D.R. Harris, then kippers at The WolseleyThe only coffee shop I’d happily die in: Bar Italia, SohoBest pub on the planet: The Golden Lion, Osmotherley. Don’t tell anyoneShirt shopping is strictly observed in the morningDog-friendly hotel of the week: Chewton Glen (mind the weight limit)The best sausage in London: Jago’s, ChelseaWhat to do in London this morning: a Morning Reviver at D.R. Harris, then kippers at The WolseleyThe only coffee shop I’d happily die in: Bar Italia, SohoBest pub on the planet: The Golden Lion, Osmotherley. Don’t tell anyoneShirt shopping is strictly observed in the morningDog-friendly hotel of the week: Chewton Glen (mind the weight limit)The best sausage in London: Jago’s, Chelsea
william wolfe’s guide to excellent living in london · Noon

Tricker’s

Shoemaker, 67 Jermyn Street, SW1Y 6NY

Tricker’s

67 Jermyn Street, SW1Y 6NY · 020 7930 6395
shoemakers & cobblers

OF THE TRIO OF TOP SHOEMAKERS in London, Tricker’s is the most unassuming. Less awe-inspiring than John Lobb and less dashing than George Cleverley, it’s nevertheless carved out a niche for itself as a purveyor of bespoke, semi-bespoke and ready-to-wear footgear to squires and heritage hipsters alike. Now in its sixth generation of family ownership, Tricker’s, which was established in 1829, has occupied the same premises on Jermyn Street since 1938. Instead of shelving, one wall is lined with tiers of hatches bearing tiny blackboards. Each hatch opens to reveal nine pairs of shoes packed like sardines in a can. This unique storage system proved its mettle in the Blitz, when it protected the merchandise from flying glass.

Although that old adage about ‘no brown in town’ long ceased to have any application to the 21st century wardrobe, Tricker’s remains the go-to store for the kind of stout country shoes the characters of Mitford and Wodehouse would have deemed indispensable. Its signature ‘Bourton’ model is a heavy brogue with a ‘bellows’ tongue to keep the water out, as well as a dainite rubber sole for extra grip and all-round durability. Traditionally the preserve of the landed gentry, Tricker’s, in yet another example of the evergreen appeal and adaptability of ‘classic’ English style, is now frequented by international menswear fanatics as likely to sport tattoos as they are tweeds.

See also: George Cleverley, John Lobb

Find it on the mapBack to Noon