Scarlet & Violet
THERE’S YOUR TYPICAL London florist – uninspired, anonymous, over-priced – and then there’s Scarlet & Violet. Established by Vic Brotherson in 2006, it eschews splashy ostentation in favour of loose arrangements of seasonal blooms that bring the breath of the English countryside into the most sophisticated urban interiors. An artist by training, Vic’s vision informs every aspect of her business. Prizing their relationships above all, she and her energetic colleagues spend time getting to know their regulars, their lifestyles and their preferences. Over time, this intuition stands both them and their clients in good stead.
Although Scarlet & Violet can, of course, fulfil specific requests, it also issues friendly guidance on what’s fresh in store that day, and what the recipient is most likely to appreciate. That’s gold if you’re looking to score some brownie points. It’s perhaps revealing that Scarlet & Violet doesn’t do weddings. Here, they’re strictly person-to-person, no matter whether the person in question is a local mum dropping in with her kids or one of the media types who’ve flocked to Kensal Rise in recent years, and whose proximity saw Chamberlayne Road dubbed the hippest street in Europe by Vogue. If your schedule prohibits a visit, the Scarlet & Violet website makes ordering online a doddle. Deliveries are to Central London only.
See also: Mcqueens Flowers
