William Wolfe
This morning
What to do in London this morning: a Morning Reviver at D.R. Harris, then kippers at The WolseleyThe only coffee shop I’d happily die in: Bar Italia, SohoBest pub on the planet: The Golden Lion, Osmotherley. Don’t tell anyoneShirt shopping is strictly observed in the morningDog-friendly hotel of the week: Chewton Glen (mind the weight limit)The best sausage in London: Jago’s, ChelseaWhat to do in London this morning: a Morning Reviver at D.R. Harris, then kippers at The WolseleyThe only coffee shop I’d happily die in: Bar Italia, SohoBest pub on the planet: The Golden Lion, Osmotherley. Don’t tell anyoneShirt shopping is strictly observed in the morningDog-friendly hotel of the week: Chewton Glen (mind the weight limit)The best sausage in London: Jago’s, Chelsea
made to measure
the ozempic capsule collection

“You’ll need two bloody Negronis to buy any of this pish.”W.W.

The whole caboodle

Mr Wolfe at lunch in the collection’s navy blazer, two Negronis on the table
a message from our sponsor

I hereby present a capsule collection of gentlemen’s clothing to satisfy all of your needs.

We have taken extraordinary measures to blend the tailoring of Savile Row with the relaxed wearability of Neapolitan design and fabrics.

Jonathan and I specifically sourced the finest English fabrics (with a few cheeky picks from Loro Piana) to ensure durability and perfect cloth hang with little need to press, so each item should last a lifetime.

The collection was born from a desire to look and feel like a libidinous 1970s Italian industrialist, while picking up a bottle of Glen’s Vodka (and mixers) at Nisa at 3am.

Prices range from a £60 tie to a £2,000 flasher’s mac.

The whole caboodle, yours for an elegant £6,500, includes 11 items and an Ozempic-busting alteration service for two years.

I believe the collection will be equally appealing to those on a first date in Clapham as to those hiding from the Yakuza behind the bins of a well-regarded Roppongi Hills brothel.

Either way, I hope you find a few pieces that you will enjoy wearing as much as we did designing them.

William WolfeThe Aquarium plant room, Stoke Poges
made to measure

Four very beautiful shirts

Handmade: three American Oxfords and one Super 120s denim.

All with the ‘Agnelli’ collar: super soft on the neck, two-button cuff, single pocket, indestructible.

Ties: Prince of Wales check, or handmade extra-wide silk Grenadine.

Shirts £325 (Oxford) · £350 (denim) · or £1,000 for all four
Ties £60 (Prince of Wales) · £150 (Grenadine)

made to measure

The ‘throw-in-bag’ travel blazer

Navy Fresco Hopsack jacket. Crumple it into a holdall in Heathrow; shake it out in Milan.

£1,250

made to measure

The Count of Teba jacket

Brown wool and cashmere Teba in Loro Piana fabric. The jacket the Count would have worn to dinner, had he been asked.

£1,250

made to measure

The mother of all raincoats

Navy wool and silk, in Loro Piana Storm System rain cloth, with a dressing-gown tie and lined collar.

A true four-season coat, perhaps only needing some thermal assistance in January. The only raincoat you will ever need.

£2,000

made to measure

Slacker slacks

Grey flannel trousers with five closures and the ‘penis pleat’.

£650

the whole caboodle

Eleven pieces and two years of alterations

All items lovingly made to measure by hand and delivered, after fitting, to London.

  1. Light blue striped WW Oxford shirt (Agnelli collar & cuff)
  2. Pink striped Oxford shirt (Agnelli collar & cuff)
  3. Light blue Oxford shirt (Agnelli collar & cuff)
  4. Blue Super 120 denim shirt (Agnelli collar & cuff)
  5. Navy extra-wide Grenadine silk tie
  6. Brown extra-wide Grenadine silk tie
  7. Prince of Wales check grey/black tie
  8. Navy Fresco Hopsack jacket (throw-in-bag travel blazer)
  9. Brown/grey cashmere/wool Loro Piana Teba travel jacket
  10. Grey flannel trousers with five closures & ‘penis pleat’
  11. Wool & silk ‘London all-season’ dressing-gown-style raincoat with Loro Piana Storm System fabric

Plus an alterations voucher for two years. (Screw you, Ozempic.)

£6,500

This collection would easily dress you for a four-day business trip in the Northern hemisphere, a weekend beagling or the Sydney Mardi Gras.

Mr Wolfe at lunch in the collection
meet the team

Made by Oliver Brown

All items created and designed by Jonathan and his team at Oliver Brown, 75 Lower Sloane Street, Chelsea. Thanks to Kristian, Claire and the team at Sloane Street. Photography by the living legend Derrick Santini.

Jonathan of Oliver Brown folding shirtsMr Wolfe and Jonathan at Oliver Brown

thank you for letting me ride this hilarious ego train